Tuesday, 12 January 2010 I was asked the other day whether or not I would turn a potential client away if I wasn't an expert in the field I was being asked to write in. It's an interesting question, because it goes right to the reason why so many outsourced communication projects are only marginally successful at best, particularly in more complex industries.
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Thursday, 23 July 2009 This fall I'll be speaking at a conference in Orlando on the topic of effective organizational communication, specifically to address how the rational and emotional components of our thinking relates to how we perceive and act on messages.
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Thursday, 28 August 2008 The vision of convergence -- anytime, anywhere communications -- has been the holy grail of the telecom industry for almost 20 years in one form or another. Converged services combine voice, data and video and deliver them across a span of public, private, wired and wireless networks in a way that is seamless and consistent to the end user. The problem with holy grails is not so much that they're so hard to find, but what we might miss out on while we're looking for them.
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Tuesday, 12 August 2008 
For those of you familiar with me and my previous work as a consultant and marketer, welcome to Ergo Communications, the new face of The Ergo Group. If you're new to Ergo, welcome!
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Wednesday, 14 May 2008 Since last year, "Green IT" has tipped over spectacularly in capturing the hearts, minds and maybe even wallets of IT managers and executives everywhere Therefore, in a true spirit of enquiry, I've started reading "Green to Gold". This is a 2006 book by Daniel Esty and Andrew Winston which some claim is the bible for businesses caught up in the current green craze. Read more... |
Friday, 11 April 2008 Between Xohm's delayed launch, the FCC quiet period affecting the 700MHz auction winners, and no huge product announcements, CTIA this year was fairly uneventful. The only exception was Richard Branson's keynote, during which he announced Virgle, Virgin and Google's JV to the stars.
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Monday, 17 March 2008 In this article from Network World, we see an interesting example of how when marketing hype meets physics, physics generally wins until someone clever enough comes along to solve the problem.
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Monday, 10 March 2008 During his keynote speech last month at the Mobile World Congress in Barcelona John Chambers spoke of a shift Cisco is seeing from personalized communication to social networking. As Chambers put it, "it's no longer about you, it's about us.". Read more... |
Monday, 3 March 2008 I recently ran across a talk from Oglive One's Brian Featherstonhaugh and was impressed with his take on the traditional (and some might say outmoded) "4 P's of Marketing". Read more... |
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