22 Jul 2010 in Marketing  Email is a thing of the past, according to Facebook COO Sheryl Sandberg. Although this might be wishful thinking on the Facebook side, I have been hearing a lot lately regarding this question: will email be supplanted by social networking platforms?
For sales and marketing professionals, this is an important question, and one that shouldn't be dismissed without understanding the changing communication preferences of our audiences. The experience of dealing with a sales rep through Facebook is different from one who uses email and telephone exclusively, and this difference has to affect customer perceptions and eventual sales outcomes.
Do you use Facebook in your professional life? Respond to this poll and see the results here. 09 Feb 2010 in Marketing  On March 2 in Toronto I'll be attending a conference entitled "The Art of Marketing" with a speakers list that reads a bit like a Who's Who of popular marketing gurus, including Seth Godin, Dan Heath and Mitch Joel. Despite what has seemed like the drawn out death rattle of conference events like this over the past several years, this one has really caught my interest (and my wallet). If you're planning to attend let me know!
12 Jan 2010 in Marketing  I was asked the other day whether or not I would turn a potential client away if I wasn't an expert in the field I was being asked to write in. It's an interesting question, because it goes right to the reason why so many outsourced communication projects are only marginally successful at best, particularly in more complex industries.
23 Jul 2009 in Marketing  This fall I'll be speaking at a conference in Orlando on the topic of effective organizational communication, specifically to address how the rational and emotional components of our thinking relates to how we perceive and act on messages.
28 Aug 2008 in Technology  The vision of convergence -- anytime, anywhere communications -- has been the holy grail of the telecom industry for almost 20 years in one form or another. Converged services combine voice, data and video and deliver them across a span of public, private, wired and wireless networks in a way that is seamless and consistent to the end user. The problem with holy grails is not so much that they're so hard to find, but what we might miss out on while we're looking for them.
12 Aug 2008 in Off Message 
For those of you familiar with me and my previous work as a consultant and marketer, welcome to Ergo Communications, the new face of The Ergo Group. If you're new to Ergo, welcome!
13 May 2008 in Technology  Since last year, "Green IT" has tipped over spectacularly in capturing the hearts, minds and maybe even wallets of IT managers and executives everywhere Therefore, in a true spirit of enquiry, I've started reading "Green to Gold". This is a 2006 book by Daniel Esty and Andrew Winston which some claim is the bible for businesses caught up in the current green craze.
11 Apr 2008 in Off Message  Between Xohm's delayed launch, the FCC quiet period affecting the 700MHz auction winners, and no huge product announcements, CTIA this year was fairly uneventful. The only exception was Richard Branson's keynote, during which he announced Virgle, Virgin and Google's JV to the stars.
16 Mar 2008 in Technology  In this article from Network World, we see an interesting example of how when marketing hype meets physics, physics generally wins until someone clever enough comes along to solve the problem.
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