How Much of an Expert do you Need?

Tuesday, 12 January 2010

I was asked the other day whether or not I would turn a potential client away if I wasn't an expert in the field I was being asked to write in.  It's an interesting question, because it goes right to the reason why so many outsourced communication projects are only marginally successful at best, particularly in more complex industries.

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Neuroscience and Marketing?

Thursday, 23 July 2009

This fall I'll be speaking at a conference in Orlando on the topic of effective organizational communication, specifically to address how the rational and emotional components of our thinking relates to how we perceive and act on messages. Read more...

The Problem with Convergence?

Thursday, 28 August 2008

The vision of convergence -- anytime, anywhere communications -- has been the holy grail of the telecom industry for almost 20 years in one form or another. Converged services combine voice, data and video and deliver them across a span of public, private, wired and wireless networks in a way that is seamless and consistent to the end user.  The problem with holy grails is not so much that they're so hard to find, but what we might miss out on while we're looking for them.

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Gregg Astoorian
416-628-8615 (Office)
416-473-9991 (Mobile/SMS)
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