The Art of Marketing

Tuesday, 9 February 2010

On March 2 in Toronto I'll be attending a conference entitled "The Art of Marketing" with a speakers list that reads a bit like a Who's Who of popular marketing gurus, including Seth Godin, Dan Heath and Mitch Joel. Despite what has seemed like the drawn out death rattle of conference events like this over the past several years, this one has really caught my interest (and my wallet). If you're planning to attend let me know!

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How Much of an Expert do you Need?

Tuesday, 12 January 2010

I was asked the other day whether or not I would turn a potential client away if I wasn't an expert in the field I was being asked to write in.  It's an interesting question, because it goes right to the reason why so many outsourced communication projects are only marginally successful at best, particularly in more complex industries.

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Neuroscience and Marketing?

Thursday, 23 July 2009

This fall I'll be speaking at a conference in Orlando on the topic of effective organizational communication, specifically to address how the rational and emotional components of our thinking relates to how we perceive and act on messages. Read more...

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Gregg Astoorian
416-628-8615 (Office)
416-473-9991 (Mobile/SMS)
gregg.astoorian (Skype)