Ergo Communications is the corporate alter-ego of Gregg Astoorian, a writer and 15-year marketing veteran specializing in high tech products and services. If you're visting this page, chances are there are 3 things you might want to know:
What Does Ergo Do?
Ergo provides writing, editing and research for business-to-business marketing and selling, primarily (but not exclusively) in high tech industries.
Ergo's writing services cover the spectrum of customer focused communication, including white papers, marketing materials, newsletters and blogs, sales support material and media/analyst communications.
Ergo also offers focused customer, industry and competitive research that helps to improve customer communications.
How is Ergo Different?
Ergo brings an extremely rare combination of skill and experience in business, technology, marketing and communication which generates great results.
Ergo knows high tech products and customers and has years of experience in overcoming the biggest challenges of communicating value in high tech industries:
Translating technical attributes into business value
Rising above industry buzzwords and noise to be noticed and differentiated
Keeping ahead of the curve in responding to shifting competitive and market environments
Why Should You Choose Ergo?
Ergo is efficient and easy to work with. Ergo's work integrates smoothly into your marketing and sales efforts without the investment of time and stress that less experienced writers can sometimes cause.
Ergo knows your business and customers in ways that writers with less specialized backgrounds can't match. This means:
Superior communications that are not only well-written, but also resonate with your customer's needs and wants.
Projects are easier to manage, avoid miscommunication and proceed quickly and smoothly.
More About Ergo
About the Company
About the Founder
Our Approach
Technology Experience
Satisfaction Guarantee
How to Find Out More
Ergo was founded in 2002 as The Ergo Group, a consultancy providing product marketing services to high tech companies launching new products and services. Its clients ranged from small startups to Fortune 500 corporations. Writing and communication were a core component of almost all projects.
In 2008, Ergo was recast as Ergo Communicatons, narrowing its services exclusively to writing, editing and research.
Ergo principal Gregg Astoorian has over 15 years of experience in communicating and creating value in high tech industries. His approach to writing is relentlessly focused on 1) understanding the customers and 2) improving the sales cycle.
Business writing is rarely a standalone activity. It is usually a part of an overall effort, and this can sometimes create challenges when hiring an outside writer. Ergo has an appreciation for the complete project (of which the writing is one part), and takes this into account in every project by keeping things simple and straightforward, minimizing the number of times direct contact is needed, and investing the time upfront to understand the project and its objectives in order to avoid miscommunication and wasted time. A more complete overview of the generic process I tend to follow is here.
Ergo has experience in many high tech industries, primarily in IT, wireless and networking. Some specific sectors include:
Wireless Lan, WiMAX, RFID
2G/3G Mobile Networks
Security
Wireless applications, location services
Voice over IP, SIP, Unified communications
Wired and wireless access networks
Back office systems
CRM and Sales Automation
Internetworking, routing, switching
Fibreoptics, Gigabit Ethernet
Enterprise content management, optical storage
Ergo is committed to the following goals in each engagement:
Clients will be completely satisfied with Ergo's services and deliverables.
To ensure fast, focused service, projects will have a simple, transparent process from beginning to end.
Projects will be cheaper, faster and more beneficial for clients to complete with Ergo than to accomplish in-house.
Even more
This site has a lot of information to help you decide if Ergo might be able to help you, including:
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