| Name |
The Art of Telling the Truth |
| Description |
This is a general level public presentation given at conferences to a mixed audience of small business owners and marketing professionals, called "The Art of Truth in Marketing". It was meant to encourage entrepreneurs to develop a mindset that views marketing as an exchange rather than a process, an idea which has become much more popular in the past few years. An example of the annotations from this presentation is available here (index.php?option=com_docman task=doc_download gid=6 ItemId=45). |
| Filename |
Art of Telling the Truth.pdf |
| Filetype |
pdf (Mime Type: application/pdf) |
