Marketing Communications PDF Print E-mail

Marketing Communications

Including brochures, web and ad copy and direct marketing

MarketingIconShort, focused writing intended get attention, communicate a message and produce a specific result.  Examples include brochures, web copy, ad copy, direct mail/email pieces, and so on.  This category also includes ongoing market/customer communications such as newsletters and blogs.

How is marketing copy different from other kinds of writing?

Marketing communications documents are key to any sales effort, whether used by a sales force or distributed directly via mail, electronically or by other means.  They generate brand and product awareness, provide a way to strongly communicate key messages, and are a key tool in generating leads.

Although many companies might turn to an ad agency or junior writers for this type of work, sometimes a deeper, more insightful knowledge of the customers and industry is needed for your piece to be effective and not just another piece of "marketing fluff".

Some of the types of documents that fall into this category include:

  • Product/portfolio data sheets
  • Company profiles
  • Brochures and flyers
  • Website copy
  • Advertising copy
  • Bulletins and newsletters
  • Direct mail pieces

 

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