Neuroscience and Marketing? PDF Print E-mail

This fall I'll be speaking at a conference in Orlando on the topic of effective organizational communication, specifically to address how the rational and emotional components of our thinking relates to how we perceive and act on messages.

 

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Modern neuroscience offers a lot of insight into how rational analysis and emotional response interrelate to produce our perceptions, internal reactions and subsequent actions. As I've been researching and preparing for this talk, it is becoming increasingly clear that understanding at least a bit about brain chemistry and function can provide some excellent insights into understanding how to make communication more effective.

The session is titled "Getting Inside Their Heads", and will be presented on October 17 at the ARMA International annual conference.

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written by Robert , February 10, 2010
There is a growing trend for marketing companies to turn to neuroscience in order to create better advertisements. Nielsen Entertainment Television Group now collaborates with NeuroFocus, a company that specializes in applying neurotechnology and neuroscience to marketing. NeuroFocus has some fairly well-known neuroscientists serving as advisors so their work should be pretty good. I hadn’t heard of the company before today but as I found by rapidshare SE and browsed their website I was intrigued. what does the future has in store for us with the development of those techniques?
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