For those of you familiar with me and my previous work as a consultant and marketer, welcome to Ergo Communications, the new face of The Ergo Group. If you're new to Ergo, welcome!

Why the name change? Starting this year, Ergo has taken a new direction to focus on one specific area: writing compelling customer communications. The emphasis will continue to be on communicating to buyers of IT, networking and other technology products and services, but I have worked successfully with clients in other industries and will continue to do so.

This rest of this article provides some food for thought about what "compelling communications" means in the tech industry, some ideas about the current state of outsourcing services such as business writing, and a summary of Ergo's evolution and current services.