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Neuroscience and Marketing?

23 Jul 2009 in Marketing

This fall I'll be speaking at a conference in Orlando on the topic of effective organizational communication, specifically to address how the rational and emotional components of our thinking relates to how we perceive and act on messages.

Next Year: Googin?

11 Apr 2008 in Marketing

virgle_logo Between Xohm's delayed launch, the FCC quiet period affecting the 700MHz auction winners, and no huge product announcements, CTIA this year was fairly uneventful. The only exception was Richard Branson's keynote, during which he announced Virgle, Virgin and Google's JV to the stars.

Green IT: Where There's Sheep, There's Fertilizer

02 Apr 2008 in Technology

green2gold Since last year, "Green IT" has tipped over spectacularly in capturing the hearts, minds and maybe even wallets of IT managers and executives everywhere Therefore, in a true spirit of enquiry, I've started reading "Green to Gold". This is a 2006 book by Daniel Esty and Andrew Winston which some claim is the bible for businesses caught up in the current green craze.

Physics vs Marketing

17 Mar 2008 in Communication

In this article from Network World, we see an interesting example of how when marketing hype meets physics, physics generally wins until someone clever enough comes along to solve the problem.

It's About Us, Not You

10 Mar 2008 in Technology

mwc During his keynote speech last month at the Mobile World Congress in Barcelona John Chambers spoke of a shift Cisco is seeing from personalized communication to social networking. As Chambers put it, "it's no longer about you, it's about us.".

The "Four E's"

03 Mar 2008 in Marketing

4-es I recently ran across a talk from Oglive One's Brian Featherstonhaugh and was impressed with his take on the traditional (and some might say outmoded) "4 P's of Marketing".

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