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About Ergo Communications |
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Ergo Communications is the corporate alter-ego of Gregg Astoorian, a writer and 15-year marketing veteran specializing in high tech products and services. If you're visting this page, chances are there are 3 things you might want to know:
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What Does Ergo Do?
Ergo provides writing, editing and research for business-to-business marketing and selling, primarily (but not exclusively) in high tech industries.
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Ergo's writing services cover the spectrum of customer focused communication, including white papers, marketing materials, newsletters and blogs, sales support material and media/analyst communications.
Ergo also offers focused customer, industry and competitive research that helps to improve customer communications.
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How is Ergo Different?
Ergo brings an extremely rare combination of skill and experience in business, technology, marketing and communication which generates great results.
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Ergo knows high tech products and customers and has years of experience in overcoming the biggest challenges of communicating value in high tech industries:
- Translating technical attributes into business value
- Rising above industry buzzwords and noise to be noticed and differentiated
- Keeping ahead of the curve in responding to shifting competitive and market environments
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Why Should You Choose Ergo?
Ergo is efficient and easy to work with. Ergo's work integrates smoothly into your marketing and sales efforts without the investment of time and stress that less experienced writers can sometimes cause.
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Ergo knows your business and customers in ways that writers with less specialized backgrounds can't match. This means:
- Superior communications that are not only well-written, but also resonate with your customer's needs and wants.
- Projects are easier to manage, avoid miscommunication and proceed quickly and smoothly.
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More About Ergo
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