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Unleashing Leadership
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Hits: 3 |
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Date added: 08/21/2008 |
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This article was written in 2003 while I was working with a leadership development organization. It illustrates the concept of encouraging leadership at all levels of an organization. Written in an informal tone with several anecdotes and case studies, it provides an invitation to think about the topic of leadership in a new way. |
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Marketing Strategy for Records Managers
(Note: this article is made available from the publisher by subscription only) | | Short Description | | | Keywords | | | Filename | Link to link.asp?id=tvphva9060q422jk | | Filesize | Link | | Filetype | asp?id=tvphva9060q422jk (Mime Typelink) | | Creator | ergo | | Created On: | 08/21/2008 10:29 | | Viewers | Everybody | | Maintained by | Editor | | Hits | 97Hits | | Last updated on | 08/21/2008 10:29 | | Homepage | | " style="text-decoration: none; color: #333;">
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Hits: 97 |
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Date added: 08/21/2008 |
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This article was written for the Records & Information Manager Report, a trade journal for records and information managers, specifically to address how to develop an internal marketing strategy to promote their departments within their companies. It was co-authored with a records management professional, and addresses marketing basics such as value definition, segmentation, the "4 P's", etc. within the context of intra-organizational communication.
(Note: this article is made available from the publisher by subscription only) |
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