Since last year, "Green IT" has tipped over spectacularly in capturing the hearts, minds and maybe even wallets of IT managers and executives everywhere  Therefore, in a true spirit of enquiry, I've started reading "Green to Gold".  This is a 2006 book by Daniel Esty and Andrew Winston which some claim is the bible for businesses caught up in the current green craze.

In this article from Network World, we see an interesting example of how when marketing hype meets physics, physics generally wins until someone clever enough comes along to solve the problem.