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A properly designed and moderated focus group, or a properly designed and presented survey or questionnaire can be a quick, inexpensive and effective way of gathering key customer data regarding their opinions, intentions or reactions to specific ideas, all of which are crucial to communicating with them effectively.
Ergo helps clients develop clear research objectives, followed by effective methodologies and tools for focus groups and surveys. If needed Ergo will also manage the research project from start to finish, working with trusted affiliates who provide facilities, staff, databases and other resources needed.
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One-on-one, qualitative interviews are an often overlooked tool which can be invaluable in communications projects, and a skilled interviewer can obtain detailed and often critical information that would not come out through other methods.
Ergo works with clients on careful selection of the subject and interview design. Interviews of current customers, potential buyers and influencers, or even internal company interviews with sales staff or others who have significant customer contact can provide an enlightening view of your customer’s attitudes and knowledge
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Understanding what influences your customers is sometimes a matter of getting the “big picture” as your customers see it. This means getting an understanding of key trends, market size and growth, technology alternatives, competitive differentiators and strategies, and buying behavior.
Collecting, summarizing and analyzing this information from third party sources is a viable, relatively inexpensive way of getting a current snapshot of your customer’s world. Ergo will gather and synthesize this information and present findings and recommendations to help move forward quickly and successfully.
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Research Services
