| Name |
Marketing Strategy for Records Managers |
| Description |
This article was written for the Records Information Manager Report, a trade journal for records and information managers, specifically to address how to develop an internal marketing strategy to promote their departments within their companies. It was co-authored with a records management professional, and addresses marketing basics such as value definition, segmentation, the "4 P's", etc. within the context of intra-organizational communication.
(Note: this article is made available from the publisher by subscription only) |
| Filename |
Link to link.asp?id=tvphva9060q422jk |
| Filetype |
asp?id=tvphva9060q422jk (Mime Type: link) |
