On March 2 in Toronto I'll be attending a conference entitled "The Art of Marketing" with a speakers list that reads a bit like a Who's Who of popular marketing gurus, including Seth Godin, Dan Heath and Mitch Joel. Despite what has seemed like the drawn out death rattle of conference events like this over the past several years, this one has really caught my interest (and my wallet). If you're planning to attend let me know!

I was asked the other day whether or not I would turn a potential client away if I wasn't an expert in the field I was being asked to write in.  It's an interesting question, because it goes right to the reason why so many outsourced communication projects are only marginally successful at best, particularly in more complex industries.

This fall I'll be speaking at a conference in Orlando on the topic of effective organizational communication, specifically to address how the rational and emotional components of our thinking relates to how we perceive and act on messages.

The vision of convergence -- anytime, anywhere communications -- has been the holy grail of the telecom industry for almost 20 years in one form or another. Converged services combine voice, data and video and deliver them across a span of public, private, wired and wireless networks in a way that is seamless and consistent to the end user.  The problem with holy grails is not so much that they're so hard to find, but what we might miss out on while we're looking for them.

For those of you familiar with me and my previous work as a consultant and marketer, welcome to Ergo Communications, the new face of The Ergo Group. If you're new to Ergo, welcome!