Tech StringsErgo's Blog on Communicating in a High Tech World
Jul
23
Neuroscience and Marketing?Posted by: Gregg Astoorian
Tagged in: marketing
Modern neuroscience offers a lot of insight into how rational analysis and emotional response interrelate to produce our perceptions, internal reactions and subsequent actions. As I've been researching and preparing for this talk, it is becoming increasingly clear that understanding at least a bit about brain chemistry and function can provide some excellent insights into understanding how to make communication more effective. The session is titled "Getting Inside Their Heads", and will be presented on October 17 at the ARMA International annual conference.
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