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Ergo's Blog on Communicating in a High Tech World
Mar 16

Physics vs Marketing

Posted by: Gregg Astoorian | Comment (0)
Tagged in: wireless , marketing , innovation

ImageIn this article from Network World, we see an interesting example of how when marketing hype meets physics, physics generally wins until someone clever enough comes along to solve the problem.

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Mar 09

It's About Us, Not You

Posted by: Gregg Astoorian | Comment (0)
Tagged in: networking , convergence , cisco

mwcDuring his keynote speech last month at the Mobile World Congress in Barcelona John Chambers spoke of a shift Cisco is seeing from personalized communication to social networking.  As Chambers put it, "it's no longer about you, it's about us.".

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Mar 02

The "Four E's"

Posted by: Gregg Astoorian | Comment (2)
Tagged in: marketing , internet , communication

4-esI recently ran across a talk from Oglive One's Brian Featherstonhaugh and was impressed with his take on the traditional (and some might say outmoded) "4 P's of Marketing".

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