Blog entries tagged communication

To Facebook or Not to Facebook?

Gregg Astoorian — Thu, 22 Jul 2010 15:28:09 +0100

Email is a thing of the past, according to Facebook COO Sheryl Sandberg. Although this might be wishful thinking on the Facebook side, I have been hearing a lot lately regarding this question: will email be supplanted by social networking platforms?

For sales and marketing Read More...

How Much of an Expert do you Need?

Gregg Astoorian — Tue, 12 Jan 2010 05:00:00 +0100

I was asked the other day whether or not I would turn a potential client away if I wasn't an expert in the field I was being asked to write in. It's an interesting question, because it goes right to the reason why so many outsourced communication projects are only marginally successful at best, particularly in morRead More...

The "Four E's"

Gregg Astoorian — Mon, 03 Mar 2008 00:00:00 +0100

I recently ran across a talk from Oglive One's Brian Featherstonhaugh and was impressed with his take on the traditional (and some might say outmoded) "4 P's of Marketing".

It's no secret that the internet is changing the nature of business communications and marketing. Even ten years ago, books such as &Read More...