Tech Strings

Ergo's Blog on Communicating in a High Tech World
Tags >> communication
Jan 12

How Much of an Expert do you Need?

Posted by: Gregg Astoorian | Comment (0)
Tagged in: writing , freelancing , communication

I was asked the other day whether or not I would turn a potential client away if I wasn't an expert in the field I was being asked to write in.  It's an interesting question, because it goes right to the reason why so many outsourced communication projects are only marginally successful at best, particularly in more complex industries.

Read More...
Mar 02

The "Four E's"

Posted by: Gregg Astoorian | Comment (1)
Tagged in: marketing , internet , communication

4-esI recently ran across a talk from Oglive One's Brian Featherstonhaugh and was impressed with his take on the traditional (and some might say outmoded) "4 P's of Marketing".

Read More...

Popular Topics