On March 2 in Toronto I'll be attending a conference entitled "The Art of Marketing" with a speakers list that reads a bit like a Who's Who of popular marketing gurus, including Seth Godin, Dan Heath and Mitch Joel. Despite what has seemed like the drawn out death rattle of conference events like this over the past several years, this one has really caught my interest (and my wallet). If you're planning to attend let me know!

This fall I'll be speaking at a conference in Orlando on the topic of effective organizational communication, specifically to address how the rational and emotional components of our thinking relates to how we perceive and act on messages.

In this article from Network World, we see an interesting example of how when marketing hype meets physics, physics generally wins until someone clever enough comes along to solve the problem.

I recently ran across a talk from Oglive One's Brian Featherstonhaugh and was impressed with his take on the traditional (and some might say outmoded) "4 P's of Marketing".