Tech Strings

Ergo's Blog on Communicating in a High Tech World
Tags >> marketing
Feb 09

The Art of Marketing

Posted by: Gregg Astoorian | Comment (0)
Tagged in: marketing , events

On March 2 in Toronto I'll be attending a conference entitled "The Art of Marketing" with a speakers list that reads a bit like a Who's Who of popular marketing gurus, including Seth Godin, Dan Heath and Mitch Joel. Despite what has seemed like the drawn out death rattle of conference events like this over the past several years, this one has really caught my interest (and my wallet). If you're planning to attend let me know!

Jul 23

Neuroscience and Marketing?

Posted by: Gregg Astoorian | Comment (1)
Tagged in: marketing

This fall I'll be speaking at a conference in Orlando on the topic of effective organizational communication, specifically to address how the rational and emotional components of our thinking relates to how we perceive and act on messages.

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Mar 16

Physics vs Marketing

Posted by: Gregg Astoorian | Comment (0)
Tagged in: wireless , marketing , innovation

ImageIn this article from Network World, we see an interesting example of how when marketing hype meets physics, physics generally wins until someone clever enough comes along to solve the problem.

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Mar 02

The "Four E's"

Posted by: Gregg Astoorian | Comment (1)
Tagged in: marketing , internet , communication

4-esI recently ran across a talk from Oglive One's Brian Featherstonhaugh and was impressed with his take on the traditional (and some might say outmoded) "4 P's of Marketing".

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